The colour of the year for 2018 has been announced by Pantone and it is Ultra Violet, 18-3838 and it is a beautiful colour. It is an intensely rich purple; majestic and opulent but also invoking a sense of mystery and all things magical. Pantone describes it as “Inventive and imaginative”. (Pantone, 2018) This is all well and good but what does that actually mean to you and how, if at all should this influence your life in anyway? To me I look forward with curious intrigue as